Thursday
Aug172006
Additive-free tobacco
Thursday, August 17, 2006 at 08:25PM One of the free weeklies had an insert from Santa Fe Natural Tobacco company giving away cartons of additive-free cigarettes.
If you’re like me, you probably read that as addictive-free.
A little digging reveals that Santa Fe Natural Tobacco company is part of the mighty R.J. Reynolds tobacco company.
A company that already over seven years ago got dinged by the FTC for such deceptive ads.
Seems the ads are back again.
This from a company that proclaims, as corporate philosophy:
“We market our products responsibly only to adult smokers.”
I’d say.
Hans |
6 Comments | 


Reader Comments (6)
The primary health risk generated by smoking tobacco results from inhalation of the carcinogen benzopyrene. Since benzopyrene is not a result of additives in the tobacco, but rather, an inherent product of the incomplete combustion of tobacco, additive-free tobacco does not pose a significantly diminished health threat. The advertising for additive-free tobacco is misleading in this sense, which is precisely why it is so objectionable.
In point of fact, the marketing surrounding additive-free tobacco could result in an increase in overall public health risk due to the false perception of a safer cigarette, much the same as the 'light' cigarette phenomenon has.
Outrage over such false marketing is warranted.
Now that all that's been said, in a sadly ironic twist, I'm going to go have a cigarette.